Sustainability Reporting and Firm Value: The Mediating Effect of Brand Equity in the Consumer Goods Industry

Abstract

This study was aimed at contributing to the existing literature on sustainability reporting and firm value by focusing on the consumer goods industry, which has unique characteristics and challenges compared to other industries. The research adopted a well-structured questionnaire in an attempt to examine the innovative financing approaches to sustainability reporting. These informants were drawn from the sampled listed companies, In addition to the primary data, secondary documents were relied upon to corroborate the views shared by the interviewees. The study concluded that listed firms in Ghana have adopted various sustainability reporting strategies aimed at improving brand equity and by extension of firm value. Specifically, the study found out that brand equity project by the selected companies is negative but significantly associated with equity finance market.