Assess How Design Affects the Overall Print Quality in Somolu, Lagos, Nigeria

Abstract

Design is an integral part of the print production process and must be executed properly to ensure high-quality prints. This aspect of print production must be executed appropriately so that the final printed material appears elegant and attractive. During the design process, basic design principles are followed to make the printed material visually appealing. Colour, for instance, is one of the significant components of graphic design, and therefore, to create a top-notch design, contrasting colours are essential, and from practice, these colours (contrasting colours) aid quality prints in offset lithographic prints. Given the negative stereotypes printers in Somolu face due to their work, an assessment is imperative to determine how design affects the overall print production process. Somolu printing works are usually referred to as “Somolu Prints”. This statement is often used pejoratively by some corporate print patrons and members of the public to denote inferior or low-quality prints, particularly in offset lithography. The researcher's investigation reveals that this is not true for all printers in Somolu. Against this backdrop, the researcher considers it imperative to assess the design aspect of print production to determine its impact on the overall process, based on graphic design principles, and to determine whether printers in Somolu consider it. In this study, a survey method was employed, and the data were analysed using the Statistical Package for the Social Sciences (SPSS). Descriptive statistics (simple percentages, frequencies, mean, and standard deviation) were employed to analyse the data.