Yoni Paa Quecy Howard1 | Isaac Wereko2 | Monalisa Armah3 | Peter Wonders Kankam4
School of Communication | African University College of Communication
This article is to interrogating the major issues tigo ghana handles/manages on social media each day in Ghana. This study of social media use in organisations is important especially to managers/practitioners of public relations using internet-mediated communication. The study would assist managers/practitioners using online communication technology to understand how stakeholders are affected and perceive their online engagements and how it influences stakeholders’ relationship with an organisation. Again, this study will give deeper insights into relevant issues such as enhancement of products/services and customer care that needs attention of managers of internet-mediated communication in organisations to successfully manage issues; turning issues of potential threat into opportunities for the organisations’ and stakeholders’ benefit in the wake of social media usage. Also, the study increases awareness in managers of internet-mediated communication about the trends in social media use in organisations and improve the level of knowledge needed in managing online issues. Furthermore, this study will give practical information on best practices and communication strategies managers of internet communication platforms require to assist them in dealing with stakeholders’/customers’ desire/expectation to have online interaction with an organisation. This study will add to existing literature on social media use in organisations. Finally, the study will assist strategic management decision for organisations to invest more into online managing of issues in the advent of social media.
Keywords: Major issues Tigo Ghana Handles/Manages Social Media, Public Relation, Organizational Issues, Telecommunication in Ghana