September 2020 - WORLDWIDE JOURNAL OF MULTI-DISCIPLINARY STUDIES

Assessing The Effect of Customer Relationship Management on Performance of Ghana Commercial Bank (GCB) in Ghana

Posted By: David Ackahon: September 25, 2020In: UncategorizedNo Comments

Authors: Monaliza Armah1 | Harriet Fosua Attafuah2 1Lecturer, African University College of Communications 2Assistant Librarian, University of Energy & Natural Resource Email: 1araaman... Read more

The Use of Celebrities in Advertisement and its Influence on Consumer Purchasing Decisions of Mobile Telecommunication Services

Posted By: David Ackahon: September 25, 2020In: UncategorizedNo Comments

Authors: Monaliza Armah1 | Harriet Fosua Attafuah2 1Lecturer, African University College of Communications 2Assistant Librarian, University of Energy & Natural Resource Email: 1araaman... Read more

Impact of Television Advertisement on Consumer Buying Behavior of Consumer Products

Posted By: David Ackahon: September 25, 2020In: UncategorizedNo Comments

Authors: Monaliza Armah1 | Harriet Fosua Attafuah2 1Lecturer, African University College of Communications 2Assistant Librarian, University of Energy & Natural Resource Email: 1araaman... Read more

The Impact of Brand Awareness on Customer Loyalty

Posted By: David Ackahon: September 25, 2020In: UncategorizedNo Comments

Authors: Monaliza Armah1 | Harriet Fosua Attafuah2 1Lecturer, African University College of Communications 2Assistant Librarian, University of Energy & Natural Resource Email: 1araaman... Read more

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