Examining the Intention of University Lecturers to Purchase Green Products.
DOI:
https://doi.org/10.4314/dasjr.v11i2.7Keywords:
Environmental Concern, Eco – Labelling, Green Product Experience, Social Influence, Norm Activation TheoryAbstract
The unsustainable use of certain products has worsened environmental degradation. Natural calamities such as pollution, resource depletion, growing greenhouse gas emissions and global warming are a result of these menaces. The main purpose of this study was to assess the effect of university lecturers’ intention to purchase green products. The study specifically investigates the relationships among attitude, green experiences, eco-labelling, social influence, and environmental concern and intention among lecturers to purchase green products. Regression analysis was used to collect data from two hundred (200) Lecturers from one University in Ghana.
The results of the study concluded that eco- labelling and green product experience influence Lecturers' intention to purchase green products. However, environmental concern, social influence, and attitudes towards green products are not critical factors influencing the green purchase intentions of university lecturers in Ghana. Practical implications of these results are discussed.
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