Author: Durrotun Nafisah1
1Department of Health Administration and Policy,
Faculty of Public Health, Airlangga University, Indonesia;
Email: d.naviez@gmail.com
Abstract
Health implementation in the JKN era requires the community, especially BPJS participants to carry out treatment in stages, starting from first level health facilities (FKTP) and conducting referrals to advanced levels if needed. FKTP as the first choice must at least fulfill the requirements as stipulated by regulations. On the other hand, FKTP must also be able to be recognized by the community so that the community has reason and is aware of the election. Through this research, the researcher intends to find out the cause of the selection of FKTP types while determining the marketing strategies that can be done. This research was conducted at a foundation with descriptive exploratory methods. Sampling was done by accidental sampling and data was presented in table form. The results of the study showed that most of the respondents, namely as many as 90% had never received a promotion from the first level health facilities. The conclusion of this study is that the demand for health services is a health service needed and desired by patients accompanied by the purchasing power possessed by these patients. The purchasing power of patients is also influenced by several factors both internal and external. Things that can be done by health facilities so that they can be identified and used as alternative choices by patients, including access approaches, improved health facility performance, and standardization of FKTP services.
Keywords: FKTP, BPJS, Marketing strategy
