Author: June Ekawati1
ITechnical Faculty, University of Yos Soedarso, Surabaya, Indonesia
E-mail: juneekawati@gmail.com
Abstract
For townspeople, a traditional market, one of their cultural assets, is a place to communicate or interact each other, together with economic, trading and recreation activities. In case on declining of physical and environment quality of Gotong-royong Market that located on Magelang city, Central Java province, there is a unique condition, because it does not related to or causes the townspeople will come there be diminished. They have an environmental learning and perception and then give a different response to that. The interaction and familiarity among them then strenghten their will always be present in the traditional market. This fact is quite different from sociologist’s opinion that quote : Townspeople styles are tranciency and anonymity, where they do not know other people exactly in their society.
Keywords: Traditional Market, Environmental learning, Perception, Tranciency, Anonymity