Dr. Elvis Boateng
Ghana Water Company Limited, Ashanti South Region, Kumasi.
Post Office Box KS 470, Kumasi, Ghana
As competition intensifies due to continuous change of taste and preference of consumers, firms seek to compete for a more significant share of customers by offering quality goods and services to meet their numerous demands. This study examined the role of Total Quality Management (TQM) in Small and Medium Enterprises (SMEs) performance using Deming quality philosophy in Ghana. Both qualitative and quantitative approached were used to find out the TQM practices, motives, challenges and the impact of TQM by using Deming’s quality philosophy in Ghana. Deming’s assertion that if TQM philosophy is effectively adopted, the firm enjoys high customer satisfaction which eventually enhanced firm performance. According to SMEs, some of Deming’s views are not easy to adopt in Ghana because of the lack of infrastructural development. Some of the recommendations raised to improve the application of Deming’s quality philosophy are that SMEs should study the TQM concepts of Deming very well before they are adopting them.
Keywords: Total Quality Management, Deming Quality Philosophy and SMEs Performance