1Makafui R. A. Ackah
1Accra Polytechnic, School of Business, Department of Purchasing & Supply
Abstract
Negotiation is an essential business activity for establishing trade relationships between partners (Yuan and Turel 2004). As the business environment becomes more dynamic in this global setting, negotiation between partners is required more often. Negotiation is the key decision-making approach used to reach consensus whenever partners cannot achieve their goals (Thompson 2000). This study was aimed to ensure that there is an effective negotiation in the procurement of goods and services in Unilever Ghana limited, in the greater Accra. The major objective of the study was to find out the effectiveness of negotiation and efficiently use of negotiation when procuring for goods and services in order to satisfy the needs and wants of Unilever Ghana limited. I use both descriptive and quantitative research design with a sample size of 18 respondents. It was obtained through computation and analysis. Primary data were used and the data collection method used was questionnaire. The data obtained from the questionnaire were analyzed using statistical package for social sciences. Excel as well as Microsoft word was used during data analysis. The project was organized in five chapters, chapter one introduces the background of the study its objective, statement of the problem, objective of the study. Chapter two reviews relevant literature, whiles chapter three deals with the methodology adopted for the study.
Keywords: Negotiations, Procurement of Goods & Services, Contract Negotiations
