Simon S. K. Dzandu (MCIPS, CMILT)1* Godwin Uzoma Chikwere2*
1Procurement Directorate, Koforidua Technical University.
2Department of Procurement and Supply Science, Koforidua Technical University.
*E-mail of Corresponding Author: komladzandu@gmail.com
Abstract
This study sought experts’ opinions on the possible transformation strategies businesses in Africa can undergo to build a customer-oriented supply chain that competes favourably in this fast-paced, globalised business environment. The Delphi Technique approach was adopted to achieve this, involving 20 practitioners whose role spans logistics and supply chain-related operations. Findings were supported with case examples from world-class supply chains to aid insights about trends. Nine (9) areas to lead the supply chain transformation were identified. It is expected that medium to large companies in Africa consider evolving their supply chains along these lines as their business strategies evolve. Supply chain evolvement, which does not reflect the company’s changing business strategy, may not be worth it. Customer-focused companies are meeting customer needs for innovation within a progressively “nanosecond” response, little delivery volume and a shorter life-cycle. Responsiveness, resilience, reliability and realignment are critical drivers of competitive advantage.
Key Words: Supply Chains, Customer-centred, Competitive Advantage.
